Industry development of artificial stone

In China's rapid development of float subsequently, wonderful artificial stone as a kind of new materials, except as ambry industry supporting products, are becoming more and more widely applied in the industry.As a result, then obtained the unprecedented opportunity to rapid development, but due to its entering speed, time is short, market development is imperfect, the majority of enterprises to grab a few market situation.


Global prices rise, the yuan against the dollar reached new highs, the American subprime loans, foreign brands to enter the housing stock market outlook is so low, and so on, a number of factors make the situation more complicated, artificial stone industry in mixed with problems we face at home and abroad, are facing a critical "inflection point", the artificial stone industry in China are lack of brand enterprises, establish a few strong brand enterprise is crucial to the development of artificial stone industry.How to seize the present artificial stone industry is facing the challenges and opportunities, exploit overseas market, improve the domestic market share.

 

Experts say, artificial stone is an important application field of unsaturated polyester resin, the trend to each industry's wisdom and thinking.Some past for overseas companies to set up the brand in a short time, to set up the sales channel, net excellent talents are clearly not reality, the reason of the difference of sales model at home and abroad of all dare not to make at home, the road of cooperation with domestic man-made stone enterprises will become inevitable.

 


Along with the international crude oil prices reached new highs, domestic unsaturated polyester resin price also rose, with the United States, Italy, South Korea and a batch of domestic well-known manufacturers of artificial stone industry one after another began to rise in price.From the international crude oil prices in a short period of time price pressure will continue strong.Prices will lead to shrinking demand, not enough also inevitably cause increased competition.Due to domestic man-made stone enterprises generally less money, narrow scope of product sales, brand influence is limited, customer loyalty is low, and is extremely sensitive to the rise in prices.Lose the price advantage, small business finances.


Drafted by famous man-made stone enterprises in Beijing issued "China man-made stone, solid surface material consumes white paper" made part of the small business profit as they tried to cut corners to deceive the consumer behavior under a lot of risk.Small man-made stone enterprises are mergers, acquisitions industry trend in the future will be the inevitable fate.Ambry mesa enterprise is one of the biggest sources of man-made stone consumption.Artificial stone prices will certainly bring ambry enterprise operating pressure, ambry industry through designated suppliers, to obtain the mesa raw material supply.Normally ambry of the relationship between enterprises and suppliers are strong and not easy to replace.But in the case of rising prices, ambry enterprise to reduce cost, in the case of and failed to achieve the original supplier negotiations, will find another new supplier channels.

 


Whether in the internal environment and external demand, artificial stone industry reshuffle period are mature and burst.Large-scale merger wave is imperative, for artificial stone enterprises with strength, through acquisition of small brands can be achieved in a short period of time quickly increase production, achieve low marginal cost effect, so as to achieve lower costs, improve product competitiveness, through acquisitions can obtain its customers, sales channels, and talent resources, so as to improve their market share and competitiveness, proper right mergers, acquisitions and other business practices for many enterprises provides the opportunity to grow rapidly, for the establishment of a strong brand of the fertile soil.


According to expert introduction, artificial stone enterprises overseas road face fell.The road of overseas, forcing exporters to sell key domestic moved back to the old road.Overseas legion to join more make originally is competitive market, competition is more heated.Due to major overseas markets for many years, from the domestic market for long, for not understanding in the domestic market sales environment, as well as the domestic market increased competition, make the transformation of export-oriented enterprises in the hot place.How to quickly open the domestic market sales, has become necessary to export-oriented enterprises to enter the domestic market to consider the weight of the weight.

 

Share it to others here.